In 1990 in Hong Kong, Peng Xiaolong, a Frenchman of Chinese decent, created Longco, an import and wholesale firm for automobile body tools and materials. At that time, the Chinese automobile market was still regulated and limited to large firms, as it only became possible to obtain a bank loan in 1998. In 2003, the market presented a growth rate of 60%. Despite a more difficult year in 2004, 2005 looks promising, as importation quotas are to be lifted. Longco now lists 1500 products. It has set up a network of resellers that covers the whole of the Chinese territory.
East-West: two different worlds that are having to live and work together more and more. Understanding each other better and learning how to take advantage of each other’s strong points will be the economic and cultural challenge in the years to come.
L’entrée de la Chine dans l’OMC a intensifié l’échange économique entre la Chine et les autres pays et de plus en plus de commer?ants et d’entrepreneurs étrangers, attirés par l’énorme potentialité du marché chinois, viennent en Chine.
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